Guilt-free Indulgence from ButterUp
Our nut butters are made with whole, simple ingredients and are bursting with flavour.
No nasties, nothing you can’t pronounce, just real, premium ingredients turned into rich, creamy spreads you’ll want to eat straight from the jar.
Our main ingredients are beautifully roasted nuts, including almonds, cashews, and pistachios. You’ll also find ingredients like coconut, strawberry and vanilla, when we want to add a little sweetness without refined sugar.
Every jar is dangerously spoonable and naturally packed with essential nutrients like magnesium, plant protein, antioxidants, fibre, and healthy fats.
Spoil yourself. We promise you’ll love it.
Our Story
WE BELIEVE EVERYONE HAS THE RIGHT TO EAT HEALTHY.
At ButterUp, we believe everyone should have access to wholesome, clean, delicious food. Our nut butters have bold, decadent flavours that you won’t find anywhere else, made with clean, natural ingredients you can trust. Proudly made in New Zealand, our spreads are vegan, naturally gluten-free, refined-sugar free (except our chocolate flavours), and completely non-peanut, making them perfect for the whole family.
Our journey started as two creative friends who shared a love of food. Believe it or not, we met while selling socks and undies (yes, you read that right!). We were looking for foods that were both healthy and tasty and started experimenting with hemp, which is a nutrient powerhouse, and what began as a passion project soon grew into The Hemp Butter Co.
Six years later, we launched ButterUp, with a beautiful range of almond butters, cashew butters, and pistachio butters that are indulgent, nutrient-dense, and made with whole ingredients right here in New Zealand.
We’ve made it our goal to create non-peanut spreads that not only satisfy cravings but also deliver real nutritional benefits. Our nut butters are flavour-packed and naturally rich in vitamins, minerals, antioxidants, healthy fats, protein, and fibre.
We hope you love them as much as we do.
xoxo Hasanthi & Leigh
Goodness
We’re not just about making delicious food; we’re about making it fun, healthy, and a little different. Our commitment to quality, creativity, and good vibes shines through in every jar we craft.
Whether it’s coconut almond butter drizzled on pancakes, pistachio butter whipped into a creamy dip, almond & cashew butter enriching your favourite curry, or introducing your kids to a new favourite, you’re enjoying something made with heart, whole ingredients, and seriously good flavour in every bite.